Customers in Gujarat, Andhra Pradesh, Jharkhand, Bihar, Madhya Pradesh and Chhattisgarh can finally buy the Tata Nano directly from show rooms as Tata Motors moves to end booking system for the world’s cheapest car.
In October it started open sales of the Rs1-lakh car in Maharashtra, West Bengal, Uttar Pradesh and Karnataka, making it possible for people to purchase the car directly from dealers instead of booking it.
“Customers in these states that have not booked a Nano so far can now purchase the Nano directly from showrooms,” the company said in a statement. When it launched the Nano commercially in March 2009, Tata Motors decided to sell the car through a booking mode due to expected huge demand and limited production capacity at Pantnagar in Himachal Pradesh. Tata Motors was forced to move the Nano mother plant to Sanand in Gujarat from Singur in West Bengal following agitations over a land row.
The Sanand plant started commercial production in June, helping the company speed up delivery and meet most of the initial bookings done last year.
The country’s largest automaker had started open sales of the Nano in Kerala in August when the state celebrated the Onam festival.
Tata Motors has tied up with 26 banks including the State Bank of India , HDFC Bank , ICICI Bank and Canara Bank to offer loans for purchasing the Nano, the company said in the statement. “Customers will be able to take a closer look and test drive the Tata Nano across all Tata Motors dealerships and special Nano access points,” it said. Last year, Tata Motors had selected 1.6 lakh customers for delivering the car in two phases. It is in the process of delivering the car to the first one lakh customers, which will be completed by the end of this year.
The company has been ramping up production at Sanand and intends to reach 20,000 units per month by December.
Incidentally, with some instances of Nano catching fire, sales of the Nano have taken a beating since the past few months.
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